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International Colloquium on Relationship Marketing

International Colloquium on Relationship Marketing

Relationship Marketing and Technology:
A Love Hate Relationship?


Leicester, UK,15th-18th September 2020


The 27th ICRM in Leicester


Welcome to the website for the 27th Annual International Colloquium on Relationship Marketing!

We are delighted that the latest colloquium will be co-hosted by De Montfort University’s Institute of Creative Technologies and Leicester Business School, representing the University’s commitment to interdisciplinary research collaboration.

The conference will focus on the theme, "Relationship Marketing and Technology: A Love Hate Relationship?" The programme will include a two-day full Academic Colloquium and a Business Day bridging the gap between Academia and Practice.

ICRM 2020 Co-Chairs

The ICRM 2020 co-chairs and organising committee
Tracy Harwood

Tracy Harwood

Suha Omar

Suha Omar