Academia meets Practice – Business Day

Roles of New Technologies in Marketing Relationships – Friday 17th September 2021

Leicester Castle Business School

In addition to the 27th ICRM 2021, De Montfort University is delighted to be hosting a Business Day bridging the gap between academia and practice, generously sponsored by Acquire Digital.

The 2021 edition of the ICRM takes the roles of new and emerging in the development and management of marketing relationships as a key theme. As such, the Business Day will be an opportunity for academics, practitioners, policymakers, and other stakeholders to debate the ways in which technologies can be used to support and enhance relationships in organisations.

The day will include keynote presentations – details to follow.

As well as keynote presentations, the day will include panel discussions and workshops aimed at helping business to work practically with partners and others to create value for relationship marketing activities from a broad range of technological advancements.

The Delegate fee for the Academic Colloquium includes registration for the Business Day.

For Business colleagues attending the Business Day only, details on how to register are available on our registration page.


The Programme

Detail to follow


About Acquire Digital

Acquire Digital is a Leicester-based company founded in 1997 by CEO Neil Farr.  Neil is known for his industry firsts and has been pushing creative technology boundaries in digital signage for many years. He has played a key role in shaping Acquire into a now globally recognised company.

Acquire is passionate about creating products customers love, placing the company at the core of delivering the best customer experiences possible.  It has a highly-skilled in-house team of software engineers, developers, designers and technical support, and is committed to building great products, setting trends and defining standards. 

Its products are part of a new interactive signage system for Coventry’s year as City of Culture in 2021 and it also provides state-of-the-art wayfinding solutions in Las Vegas.  It has recently been the official wayfinding partner for Intel at this year’s National Retail Federation (NRF2020) Expo, the official partner of AllSee Technologies and Lenovo at Integrated Systems Europe (ISE2020).  In March 2020, it partners with Digital Signage Expo (DSE) in Las Vegas (US), focussing on Smart Cities and Wayfinder SmartHubs with LG-MRI.

Acquire’s interactive signage and creative technologies installations can also be seen across the World, from The Beacons at Highcross Leicester, to the Pylon at The Forum shops at Caesars Palace in Las Vegas, Transport for London travel and passenger information, to digital wayfinding across 200 Simon Property Group shopping malls in the US.

We are thrilled to be showcasing some of Acquire’s latest digital signage technologies at the IOCT Business Day.  You can find out more about Acquire Digital at