Call for Papers & Submissions

You are invited to contribute an extended Abstract or a proposal for a Debate, Panel Discussion or Poster presentation. The theme for this year’s colloquium is  “Relationship Marketing and Technology: a Love Hate Relationship?”.

Contributions are invited exploring the roles of technologies in relationship marketing in contemporary business and society.

We especially welcome submissions from multi-disciplinary perspectives and those which demonstrate engagement with stakeholders across the public, private and third sectors. 

Best Papers from ICRM2021 will be invited to submit full versions to an ICRM Special Section of a forthcoming issue of the Journal of Service Management (5 year Impact Factor 2018: 4.593).

Potential topics

Potential topics include:

  • Interdisciplinary perspectives of relationship marketing (RM), eg., technologies and database/direct marketing marketing, services and technologies, customer relationships and technologies
  • Customer base and network-based relationship marketing
  • Management interdependencies between business actors (stakeholders) and customers 
  • Applications of contemporary technologies such as AIs, 5G, mobile-wearables, cryptos, blockchain, games, immersives, and many others
  • Firm practice and customer demand on customised experience as a driving force in relationship management
  • Technologies impacts eg., evolving and new channels, new ways of interacting, changing roles of data, automation and artificial intelligence, new types of services intervening in supply chains
  • Contemporary issues for RM
  • How the fundamental concepts of RM are evolving and adapting to reflect the influence of contemporary technologies
  • Relevant theories that emerge for evolution of RM at both market-based and network-based levels
  • How RM should be supported as a disciplinary field of interest
  • Past, present and future perspectives of roles of technologies for/in RM
  • Customer/stakeholder perspectives
  • Value co-creation and RM
  • Value and measurement of RM
  • Sustainability, ethics and society for RM
  • CSR in the age of advancing technologies for RM
  • RM and well-being
  • Challenges and opportunities in the sharing economy
  • New and emerging business models


Please submit an Extended Abstract or a proposal for a Debate, Panel discussion or Poster presentation by Wednesday 14th April 2021.

Author guidelines

Submissions can be made via email to ICRM2020

Extended Abstract (Paper Submission)

Please submit an Extended Abstract, between 1,000 and 2,000 words, excluding title page (with title, keywords, and structured abstract), tables and references.

The title page should not exceed 250 words and should include a title, at least three keywords to describe the topic and methods of your submission and a structured abstract.

The structured abstract should indicate the following:

  • purpose (mandatory)
  • design / methodology / approach (mandatory)
  • findings (mandatory)
  • research limitations / implications (if applicable)
  • practical implications (if applicable)
  • social implications (if applicable)
  • originality / value (mandatory)

The main text of your extended abstract should be between 1,000 and 2,000 words excluding the title page and reference list.

At the end of the abstract, a reference list in alphabetical order should be provided. References to other publications must be in Harvard style.

No author details should be given in the extended abstract. Author details will only be provided through the submission process on the colloquium website.

Poster presentation

Size of A2 poster (420 x 594 mm).

A clear indication of research purpose, major results, implications, and key references to be provided.

Debates & Panel discussions

Submissions for Debates and Panel discussions should have a maximum of 1,000 words and include a rationale, outline, panel, and/or participants.

Please inform us in case of the need for any additional technical equipment for your session, please attach any extended abstracts for individual authors to the proposal or session description.


Authors of accepted papers may decide whether the extended or the structured abstract will be published in the colloquium proceedings.


We’re delighted to say that the Best Papers from ICRM2021 will be invited to submit full versions to an ICRM Special Section of a forthcoming issue of the Journal of Service Management.  Final acceptance will be subject to review processes. See journal page for author guidelines.